Wilhelm von Mayer, D.Sc. 11/2/26 Wilhelm von Mayer, D.Sc. 11/2/26

What Google's weaker AI Mode ad revenue means for your budget

Google's business chief blamed "lower monetization" in AI Mode for part of a slower Search quarter. Multiturn ads are its answer. Here's what to tighten in your account now.

Wilhelm von Mayer, D.Sc. 10/29/26 Wilhelm von Mayer, D.Sc. 10/29/26

Can You Keep Your Google Ads Out of AI Mode? Not Really.

AI Mode ads just reached 10 more countries and US follow-up questions. Search, Shopping and PMax are in by default. A few controls still matter, and this week is the time to use them.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google's AI Now Writes Review Summaries Into Your Search Ads

Google is adding AI-written, positive-only review summaries to Search ads in the US, UK, Australia and India. You can't edit them. Here's what to fix before they show up.

Wilhelm von Mayer, D.Sc. 10/27/26 Wilhelm von Mayer, D.Sc. 10/27/26

Google Now Pulls Coupons From Your Site Into Your Ads. Check Yours.

Since October 12, Google Ads can lift discounts from your website and show them in Search and PMax ads. Here's who's affected and how to stay in control of your margin.